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BAT - what is it

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Basic Attention Token (BAT) is an ERC-20 token used in digital advertising. It's founded by Brendan Eich, the creator of Mozilla Firefox and Brave (both web browsers) with purpose for publishers and users to get paid fairly for watching ads. Current advertising system is not fair, for instance youtube takes ~50% of the revenue from content creators. New way of decentralized advertising will be implemented in stages:

  1. stage: Brave browser which is already in production, which blocks ads and trackers.
  2. stage: Integration of Ad exchange using BAT token which will be derived from user attention. Users will be able to select ads they want to see and publishers what they want to publish to who and all will be fairly awarded.

Their ICO was on May 31, 2017 and the price was 1 ETH to 6,400 BAT equivalent to 3.5 cents.

For more info about Basic Attention Token read their official whitepaper.

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I love this browser too. I hope they finish BAT integration and ad exchange for the users ASAP.

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